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MRB-14884 - USA (California) - Marketing and Communications Support Services - Deadline January 13,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14884

Government Authority located in California; USA based organization looking for expert vendor for marketing and communications support services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide marketing and communications support services
- Brand Marketing and Advertising:
- Brand marketing strategic planning and development,
- Brand repositioning strategic planning and development,
- Broadcast (television and audio) strategic planning and development,
- Digital strategic planning and development inclusive of: digital display, rich media, search engine marketing, search engine optimization, online video and social media,
- Customer segmentation marketing,
- Brand and creative research,
- Data analytics and reporting,
- Media Strategic Planning and Buying:
- Traditional media planning and media buying inclusive of: Broadcast (television and radio) print,
- Digital media planning and buying inclusive of: digital display, rich media, search engine marketing, search engine optimization, online video and social media,
- Direct mail / marketing strategy, planning and execution,
- Media research, data analytics and reporting,
- Media budget allocation and management,
- Media negotiations, meetings and correspondence related to media plans,
- Analytics reporting and measurement,
- Creative:
- Creative art direction and graphic design
- Creative development and production of media assets including but not limited to: Television, audio, print, digital and direct mail
- Brand identity design and management
- Marketing collateral design, e.g., brochures, flyers, invitations, rack cards, print and email newsletters
- Creative copywriting
- Digital social media and email content development
- Photography services
- Video production
- UX and UI design
- General Marketing and Advertising:
- Brand and corporate responsibility strategy, platform and messaging,
- Development of strategic marketing plans,
- Brand repositioning strategy, planning and research,
- Customer segmentation planning and research,
- Data analytics and reporting,
- Multicultural Marketing and Communications:
- Multicultural (inclusive of Hispanic) brand marketing strategic planning,
- Direct mail strategy and execution,
- In-language and in-culture creative and content strategy and development,
- Multicultural media research, data analytics and reporting,
- Media budget allocation and management.
(2) A pre-proposal conference will be held on December 16, 2019.
(3) All the questions must be submitted no later than December 27, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 13 January, 2020

Pre-proposal Conference Date : Monday, 16 December, 2019

Question Answer Deadline : Friday, 27 December, 2019

Category : Marketing and Branding

Country : USA

State : California

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