MRB-13875 - USA (Washington) - Sweetened Beverage Tax Public Awareness and Counter-Marketing - Deadline September 30,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-13875

Government authority located in Washington, USA based organization looking for expert vendor for sweetened beverage tax public awareness and counter-marketing campaign service.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide sweetened beverage tax public awareness and counter-marketing campaign service to plan, design, facilitate, and execute the public awareness and counter-marketing campaigns.
- Elements of the public awareness campaign could include, but are not limited to: paid media via multiple channels (social media, mass media, etc.), earned media, community-based events and outreach, worksite campaigns, social networks, etc. Successful applications will demonstrate integration between the public awareness and counter-marketing campaigns.
- Community engagement is a central component of the campaign design process, as well as knowledge of innovative and novel means of marketing and communications, a history of engagement with communities most impacted by the sale of sweetened beverages, and expertise around reaching the focus population.
- The firm shall have experience with community mobilization, contemporary marketing practices (including social media, media advocacy, and GIS), media literacy, public campaigns, and a knowledge of public health approaches. A firm will be staffed to reflect the focus population and be able to facilitate and engage with Black and Latinx communities. The firm will be comfortable and practiced in facilitating a youth of cooled counter-marketing campaign.
(2) An optional pre submittal conference will be held on September 19, 2019.
(3) All question must be submitted no later than September 17, 2019.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 30 September, 2019

Pre-proposal Conference Date : Thursday, 19 September, 2019

Question Answer Deadline : Tuesday, 17 September, 2019

Category : Marketing and Branding, Social Media, Internet Marketing and SEO

Country : USA

State : Washington

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