SEO-0544 - Canada (Ontario) - Digital Media Services in China - Deadline November 1,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: SEO-0544

Government authority located in Ontario, Canada; based organization looking for expert vendor for digital media services in China.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide digital media services in China.
- Host, operate and maintain the existing consumer website in China
- Develop and execute a social media plan incorporating existing accounts that aligns with consumer behaviour. Social media engagement and integration is a key part of the website strategy.
- Develop and execute a Search Engine Marketing plan comprising Search Engine Optimization (SEO) and Paid Keyword Search
- website and social channels have to be hosted on mainland China to ensure ease of access to consumers there
- develop and implement a search engine marketing plan
- Generate high organic search rankings with depth of content and search engine optimization
- Grow its presence in the social media field by informing, listening, engaging and influencing
- Use social media and online strategies to engage with Chinese consumers and grow its fan base
- Monitor social networks and seed content as appropriate
- Recommend and, subject to prior written approval from Destination Ontario, set up other Ontario social media accounts on appropriate video/image sharing sites, social networking sites
- Identify the scope and types of content to be created and/or posted by the Vendor to the various social media channels on a monthly basis for the months covered by the Social Media Plan
- Build a strong Ontario brand to inspire travel
- Back-end Technical language standard
- Must be compatible with the current versions and each of the past two versions of the following browsers, Chinese minimum standard) including Internet Explorer, Firefox, Safari, Chrome, Microsoft Edge, Android UC Browser, QQ Explorer and Sogou Explorer.
- The website and its content must adapt to the size of the screen on which it is it is being viewed, e.g. cell phone, iPad tablet etc.
(2) All questions must be submitted no later than September 25, 2019.

[C] Eligibility:

- Onshore (Canada Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 1 November, 2019

Question Answer Deadline : Wednesday, 25 September, 2019

Category : Social Media, Internet Marketing and SEO, Marketing and Branding, Web Design and Development

Country : Canada

State : Ontario

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