DRA-1002 - USA (Augusta, Maine) - Research Services - Deadline September 27,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: DRA-1002

Government Authority located in New York; USA based organization looking for expert vendor for research services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide research services on visitor profile research, economic impact research, marketing and media effectiveness study to the government authority located in Augusta, ME.
- Visitor Profile Research Services: provide in-depth visitor data by contacting respondents who have visited a destination, evaluating the most recent travel year, do not anticipate exact replication of previous years’ methodologies,
- Economic impact analysis: to measure the economic impact of tourism in terms of total sales, jobs supported, resident earnings and taxes generated, earnings include wages for hourly and salaried workers as well as the income of working proprietors,
- Direct tourism expenditures in the following industries: retail sales, restaurant, lodging, recreation,
- Marketing and media effectiveness study: Provider must use and define a sufficiently large sample in markets where advertising is run so that market-to-market comparisons can be made,
- Awareness of the Maine promotional message, including awareness of Maine’s travel advertising, recall of the advertising message and content, and changes in awareness over time, and differences by market of origin,
- Attitudes, opinions and perceptions of travel advertising and public relations efforts,
- Awareness of Maine as a travel destination and recall of social media efforts, with key differences among markets of origin, and changes in awareness over time,
- Attitudes, opinions, and perceptions of social media efforts,
- Travel behaviour including trip profile information (e.g. length of stay, purpose, etc.),
- Whether the advertising is communicating the intended message,
- The impact of advertising in generating travel,
- The relative impact of the various media types used to include but not limited to, television, print, radio, out-of-home, direct marketing, online, email marketing, social media and public relations,
- The marketing campaign’s return-on-investment Visitors,
- A determination of how the advertising impacts consumers at various commitment levels of travel,
- Provide insight into, but not limited to possible deficiencies of the advertising, elements of the advertising which are worthwhile; advertising effects awareness, consideration, visitation and imagery and recommendations for strategic advertising.
(2) All the questions must be submitted no later than August 30, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 27 September, 2019

Question Answer Deadline : Friday, 30 August, 2019

Category : Data Research and Analytics, Marketing and Branding

Country : USA

State : Maine

RFP Expired

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