MRB-13501 - USA (New York) - Promotion and Marketing Services - Deadline September 13,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-13501

Government Authority located in New York; USA based organization looking for expert vendor for promotion and marketing services.

[A] Budget: Looking for Proposal

[B] Scope of Service:

(1) Vendor needs to provide promotion and marketing services
- Promote awareness which includes: Community outreach, Communications campaigns, Identification of key target audiences and tactics for each,
- Advertising and marketing:
- Strategic research and plan development for various programs and services,
- Create coordinated advertising campaigns (print, broadcast, digital, online, email, etc.) to include written plan, including objectives, audience description, strategies, tactics and budgets,
- Creative strategy and design (collaterals, reports, advertising and visual display, broadcast or social media materials),
- Concept development, including quality graphic design,
- Develop original copy (text), copywriting and editing, this may also include Spanish marketing collateral,
- Media planning and buying: media negotiations, client meetings, phone calls and correspondence related to specific media plans and buys,
- Public Relations:
- Strategic planning,
- Build messaging that can be used in various channels including earned media, social media and paid traditional media to target key audiences through timely and relevant channels to drive awareness, and drive traffic to the website,
- Create messaging to drive interaction and build excitement through sharing relevant content and providing opportunities to interact with the programs and services,
- Develop a concrete social media strategy using tools like: Facebook, Twitter, LinkedIn and Instagram,
- Develop and pitch storylines and press releases, fact sheets and accomplishments to the media; coordinate media interviews and press conferences,
- Develop and maintain targeted media lists,
- Website development and maintenance:
- Rebuild and redesign the exiting the website to be engaging and unique, allow for more robust data analytics, and matching capabilities,
- Convert and redesign substantial amounts of existing content to allow for an easily integrated, seamless transition to an enhanced web site to include increasing website speed and capacity to allow for concurrent users,
- Disclosure of web site information architecture, graphic look and feel, user navigation, home page and main navigation templates for each of the main navigation links,
- Account Management and Reporting:
- Maintain internal procedures that ensure budget control, prompt billing and quality control, including but not limited to auditing invoices for space, time, preparation and services,
- Provide monthly, quarterly and annual performance cost analysis for investment.
(2) Mandatory Informational Session will be held on August 26, 2019.
(3) All the questions must be submitted no later than August 23, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 13 September, 2019

Pre-proposal Conference Date : Monday, 26 August, 2019

Question Answer Deadline : Friday, 23 August, 2019

Category : Marketing and Branding, Social Media, Internet Marketing and SEO, Web Design and Development

Country : USA

State : New York

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